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Protecting Reputation Through Proactive Service

With Michelle Nolen, Owner of Truly Nolen

Michelle describes how Truly Nolen’s “Yellow Standard” prioritizes proactivity over reactivity. She also emphasizes that great customer outcomes start with taking great care of employees.

Listen now:
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ServiceChannel

Michelle describes how Truly Nolen’s “Yellow Standard” prioritizes proactivity over reactivity and innovating with purpose. She also emphasizes that great customer outcomes start with taking great care of employees.

Welcome to Elevating Brick and Mortar.
The podcast about how operations and facilities drive brand performance.

On today’s episode, we talk with Michelle Nolen, owner of Truly Nolen. Founded in 1938, Truly Nolen is one of the largest family-owned pest control companies in the United States.

About the Guest

Michelle is an experienced executive in marketing, strategy and enterprise level project management. She’s a strategic consultant and innovative problem solver to Fortune 100 companies, large family owned businesses and entrepreneurs. Community focused and driven, Michelle always strives for immediate and sustained success.

“ Integrity is a big deal for us. Our value system and our ethics are, are everything to us. It is our name. It’s not a generic name out there. And we stand by it.”

— Michelle Nolen 

TIMESTAMPS

** 00:44 – About Truly Nolen

** 04:15 – Leadership in a family business

** 08:14 – The Yellow Standard

** 12:55 – Evolving customer expectations

** 22:55 – The skilled trades gap

** 26:55 – Gauging success

** 32:19 – Advice for young leaders

** 34:28 – Where to find Michelle

SPONSOR:

ServiceChannel brings you peace of mind through peak facilities performance.

Rest easy knowing your locations are:

  • Offering the best possible guest experience
  • Living up to brand standards
  • Operating with minimal downtime

ServiceChannel partners with more than 500 leading brands globally to provide visibility across operations, the flexibility to grow and adapt to consumer expectations, and accelerated performance from their asset fleet and service providers.

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