The Impact of Design on Human Behavior
With Mark Landini, Creative Director at Landini Associates
There once was a time when the brick and mortar retail space served as more than just a place to buy goods, but as an opportunity for community to flourish. Our guest today designs with that in mind.
This episode features an interview with Mark Landini, Creative Director at Landini Associates. Landini Associates designs places for people. Based in Sydney, working globally, they are a design and brand consultancy specializing in the creation of profitable retail and hospitality formats for their global clients all over the world.
On today’s episode Mark joins us to discuss how design in the retail space is ideally invisible, the impact of design on human behavior, and the importance of “the barbecue test”.
Listen now:
ServiceChannel
Modified on
March 14, 2024
About the Guest
Mark Landini is creative director of Landini Associates, a multidisciplinary design and brand consultancy working globally from its Sydney base. Since 1993, Landini Associates has created and evolved retail brands, including McDonalds, T2, ALDI, Glassons, Sass & Bide, Jurlique and Coles. The firm’s new ALDI Corner Store, designed by Landini Associates, debuted in September 2021.
“I don’t believe design should actually, particularly in retail, be that visible. It should be a support system. And the thing that should be visible is the stuff that you’re buying. That’s why I think markets, old fashioned street markets, are one of the best forms of an expression of design, where really all you see and smell and touch and interact and bang into is the huge amount of, you know, wonderful displays that have been sort of just thrown together almost on the spot and then dismantled later on. Now that’s a hugely sophisticated machine of which there is an enormous amount of design involved.”
— Mark Landini
TIMESTAMPS
*(03:31) – Designing spaces for people
*(12:26) – Industries that are ahead of the curve
*(21:57) – Mark’s examples of well-aligned design
*(26:54) – This is how we do it…
*(32:38) – Greener pastures
*(36:41) – How to create an omni-channel business
*(43:40) – The past and future of design
*(49:57) – The Barbecue Test
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