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Welcome to Elevating Brick and Mortar.
The podcast about how operations and facilities drive brand performance.

On today’s episode, we talk with Wing Lam, Co-Founder and Owner of Wahoo’s Fish Taco. Wahoo’s is a fast-casual taco chain that serves tacos full of Asian and Brazilian influences, with over 50 locations across the country and Japan.

About the Guest

Wing Lam co-founded Wahoo’s Fish Taco in 1988 with his two brothers Ed and Mingo. Wing has nearly 40 years of experience in the restaurant industry. 

Wing makes appearances as the guest speaker/panel at events such as the IEG Conferences and has been featured by nation’s top campuses like Yale, UCLA and USC MBA Program. Lam is also active in the Asian American Journalists Association. He received the 2018 Corporate Creativity and Innovation Leadership Award from the Child Creativity Lab and the 2018 IMPACT Award from the International Executive Council. Lam, his brothers, and Wahoo’s Fish Taco have been named one of the 500 Most Influential by the Orange County Business Journal, Best OC Brand by OC Weekly, the Golden Foodie Award and has countless awards for philanthropy and business achievements.

“Not only do you have to do the marketing to get people in the door, you have to make sure that the experience is there once they come in. The whole supply chain, maintenance, everything is vital. Because as a brand, you’re delivering a promise.”

— Wing Lam 


** 00:53 – About Wahoo’s

** 03:14 – A marketing crash course

** 07:14 – Importance of brand association

** 11:32 – Conceptualizing a unique space

** 15:32 – Functions and the brand

** 21:55 – Wahoo’s and charity

** 31:40 – Future thinking

** 35:54 – Where to find Wing


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  • Offering the best possible guest experience
  • Living up to brand standards
  • Operating with minimal downtime

ServiceChannel partners with more than 500 leading brands globally to provide visibility across operations, the flexibility to grow and adapt to consumer expectations, and accelerated performance from their asset fleet and service providers.

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