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The State of Grocery Report

The Internet transformed retail, raising expectations for customers and forcing brick-and-mortar stores to modernize and adapt. Until recently, the grocery industry seemed immune from this impact.

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December 8, 2024

Digital shopping and the new balancing act for success

The Internet transformed retail, raising expectations for customers and forcing brick-and-mortar stores to modernize and adapt. Until recently, the grocery industry seemed immune from this impact. After all, who buys tomatoes online? Well, it turns out a lot of people do. Now the grocery industry is facing its own period of disruption, and grocers must pay attention to the transformations to stay competitive. For grocers who adapt, it’s a massive opportunity, but it means understanding consumers’ evolving expectations and moving quickly to address them.

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