Why Healthcare Needs Hospitality to Grow
With Marcelle Parrish, CCO of ClearChoice Dental Implant Centers
Marcelle Parrish emphasizes the importance of a patient-focused approach in healthcare. She says that studying, understanding, and improving each step of the patient experience is crucial.
Listen now:
ServiceChannel
Welcome to Elevating Brick and Mortar.
The podcast about how operations and facilities drive brand performance.
On today’s episode, we talk with Marcelle Parrish, CCO of ClearChoice Dental Implant Centers. ClearChoice Dental Implant Centers, equipped with innovative technology, serves more than 200,000 patients across the United States through advanced oral treatments that can help lead to better overall health and quality of life.
About the Guest
Marcelle Parrish, Chief Commercial Officer of Clear Choice Dental Implant Centers and Chief Digital Officer of TAG – The Aspen Group, is responsible for developing innovative strategies to deliver business results across the TAG family of brands and reimagine patient experiences.
A Kansas City native, Marcelle graduated from Southern Methodist University and attended George Washington University for her MBA. Upon graduating, she embarked on a 25+ year career holding major digital and brand leadership positions at global retail and direct-to-consumer organizations including Johnson & Johnson, eBay, and Ralph Lauren.
“There’s this wellness sort of phenomenon that has really permeated our culture, and I think that you’re seeing that reflected in the brick and mortar experiences for different doctor’s offices.”
— Marcelle Parrish
TIMESTAMPS
** 00:22 – About ClearChoice
** 00:55 – Marcelle’s journey
** 04:52 – Hospitality in healthcare
** 07:02 – Design in healthcare
** 10:37 – How ClearChoice leverages technology
** 15:03 – Adapting to consumers
** 26:20 – Future thinking
** 34:57 – Where to find Marcelle
** 35:28 – Sid’s takeaways
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ServiceChannel brings you peace of mind through peak facilities performance.
Rest easy knowing your locations are:
- Offering the best possible guest experience
- Living up to brand standards
- Operating with minimal downtime
ServiceChannel partners with more than 500 leading brands globally to provide visibility across operations, the flexibility to grow and adapt to consumer expectations, and accelerated performance from their asset fleet and service providers.
