How to Scale Brands without Losing their Soul
With Christopher Gumprecht, VP of Marketing and Information Technology at Craveworthy Brands
Christopher shares a career spent in restaurants, not just behind a desk. He emphasizes the importance of focusing on KPIs before investing in technology, and standardizing operations while preserving your brands’ identity.
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ServiceChannel
Christopher shares a career spent in restaurants, not just behind a desk. He emphasizes the importance of focusing on KPIs before investing in technology, and standardizing operations while preserving your brands’ identity.
Welcome to Elevating Brick and Mortar.
The podcast about how operations and facilities drive brand performance.
On today’s episode, we talk with Christopher Gumprecht, VP of Marketing and Information Technology at Craveworthy Brands. Craveworthy Brands was founded in 2022 to invigorate legacy restaurant brands while nurturing and growing emerging brands.
About the Guest
Christopher is a tech savvy restaurant leader with over 20 years of experience in food and beverage. He’s had roles in Restaurant Operations, Learning and Development, Marketing, IT, Software Development, and Sales.
He spends his time giving back to his community by mentoring local students and helping entrepreneurs reach their goals.
“Oftentimes we create a brand thinking we define it, but customers will always tell you what the brand actually is and you have to listen to that feedback.”
— Christopher Gumprecht
TIMESTAMPS
** 00:43 – About Craveworthy Brands
** 04:50 – Chris’ journey
** 10:02 – Competing for attention
** 13:16 – Gaining loyalty
** 15:52 – The promise of off-premise catering
** 23:23 – The challenge of tech in restaurants
** 36:21 – Today’s consumer expectations
** 42:46 – Where to find Chris
** 43:19 – Sid’s takeaways
SPONSOR:
ServiceChannel brings you peace of mind through peak facilities performance.
Rest easy knowing your locations are:
- Offering the best possible guest experience
- Living up to brand standards
- Operating with minimal downtime
ServiceChannel partners with more than 500 leading brands globally to provide visibility across operations, the flexibility to grow and adapt to consumer expectations, and accelerated performance from their asset fleet and service providers.
