The Customer Experience Focus

The Economy of the Next Fifty Years Will be Run by Customer Service

The days of begging for likes are over. The customer economy is all about doing likeable things. As the network gets smarter and smarter, it’ll know your favorite places before you do, and share those with the world – when the world is looking. So if your friends are looking for a restaurant in New York City, and you live there, it’ll show them the places you hangout, automatically, because logic suggests that if you go there a lot, you like the place, and your friends usually like what you like. What does this mean for your business? It means that it’s time to start focusing on the customer experience – Without that, no amount of advertising, marketing, or SEO will save you.

What You Can Expect to Learn:

  • The five rules of the customer economy
  • Why speed matters
  • How to stay “top-of-mind” in every customer’s mind, from beginning to end
  • How millennials, as well as Generations Z and Alpha are consuming content, and how you can get in front of them
Keynote

About the Speaker

Peter Shankman The New York Times has called him “A PUBLIC RELATIONS ALL-STAR WHO KNOWS EVERYTHING ABOUT NEW MEDIA AND THEN SOME” Peter Shankman is a spectacular example of what happens when you merge the power of pure creativity with Attention Deficit Hyperactivity Disorder (ADHD) and a dose of adventure, and make it work to your advantage. An author, entrepreneur and corporate keynote speaker, this “worldwide connector” is recognized worldwide for radically new ways of thinking about customer service, social media, PR, marketing, advertising, and ADHD.

Peter is the founder of ShankMinds: Breakthrough, an online community of business professionals from around the world who come together to give and get advice, increase their business, and improve their lives.

Additionally, Peter is also the founder and CEO of The Geek Factory, Inc., a boutique Social Media, Marketing and PR Strategy firm located in New York City, with clients worldwide. His blog, which he launched in 1995 at https://www.shankman.com, both comments on and generates news and conversation.

Peter is best known for founding Help A Reporter Out, (HARO) which in under a year became the de-facto standard for thousands of journalists looking for sources on deadline, offering them more than 200,000 sources around the world looking to be quoted in the media. HARO is currently the largest free source repository in the world, sending out over 1,500 queries from worldwide media each week. HARO’s tagline, “Everyone is an Expert at Something”, proves over and over again to be true, as thousands of new members join at helpareporter.com each week. In June of 2010, less than two years after Peter started HARO in his apartment, it was acquired by Vocus, Inc.